Leaving a legacy is so much more than getting a present-- it's an everlasting reminder of your dedication to a cause which is close to your heart. So close, that you chose to make what will be your last present to the organisation. legacy consultant really is a website that is loaded with lots of up to date info on fundraising staff.
A recent survey appointed by the charity consortium Remember A charity found that 17% of participants had actually included presents to charity in their wills, up from 14% in 2013. But the potential for heritage giving is actually bigger. Research suggests that by boosting charity wills nationally by merely 1%, an additional £ 70 million in legacies might be generated each year.
It appears apparent then, that charities and not-for-profits should invest energy and time in the advancement of robust, thoughtful and appealing legacy programmes. Unfortunately, whether as a result of the fear of discussing the 'taboo' subject of dying, or focus being guided on various other funding streams, too many organisations install poorly delivered, unexciting heritage programmes, if indeed, they've got one at all.
Those charities that are reaping the benefits of heritage gifts have no doubt invested time and energy in the development their programme. Successful projects are those which look to the future and concentrate on the transformational effect your gift will make instead of mourning the past and the sad nature of death.